Advertising Campaign Sparks Insurance Complaints

Last year, Moda Health Plan had the highest number of complaints among the major health insurers, while Regence BlueCross BlueShield followed closely behind.

by Diane Lund-Muzikant, for The Lund Report, 8-20-14

Complaints work! Just ask the Oregon Insurance Division, which has seen its complaint numbers spiral by 34 percent after launching an advertising campaign in May.

Better yet – those advertising dollars aren’t coming out of taxpayer pockets. 

After receiving around $1.9 million from multi-state settlements against insurance companies, the Division decided to put those dollars to work and is spending $833,000 on television, radio and billboards, along with print and digital advertisements -- encouraging people to file complaints after they’ve been denied care or faced delays getting their insurance company to pay the bills, according to Lisa Morawski, spokeswoman. Fish Marketing produced the segments, after receiving the $1.3 million contract.